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Sometimes, it feels like comebacks are one of the least important factors to the agency.įor years, YG has staked their claim on a “quality over quantity” approach. So much of their appeal is based of style, with less care given to the actual business of making music. It really doesn’t feel like YG has a plan for its artists. She finally released an actual album, and seems to have found her identity as a soloist. Though she’s signed to a subsidiary, Somi has also had a pretty strong 2021. Members got the chance to release solo projects this year, and both Rose and Lisa’s songs were met with success. Their influence is undeniable, and their global reach continues to expand. These songs also seem to have a very long shelf life when it comes to streaming, which isn’t always the case with idol acts.īLACKPINK remain at the top of the K-pop pack. 2021 saw huge hits from BLACKPINK members and AKMU. Even with few releases each year, they manage to score at least one big hit.
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For better or worse, their music feels very current and has no trouble making its way to the top of the digital charts. YG Entertainment always seem to have their finger on the pulse of musical trends. The purpose of these articles is to determine how well K-pop agencies are serving their artists and fans. I’m not taking into account things like profits and stock value. Next up is YG Entertainment.Īs usual, the thoughts are my own and aren’t privy to any insider information. It’s not quite December yet, but I’m going to kick off this annual feature a little early this year! Over the next few weeks, I’ll be looking at many of K-pop’s biggest agencies and offering my thoughts about how their 2021 went.